The 5th "Practices & trends in email marketing in France" barometer is now open! The Adetem has joined the initiative led by Dolist for the 2014 edition for the confidential annual survey on email marketing practices and strategies for French professionals. 

Amongst the information taken into account in the survey:

• professional approaches in terms of data collection, management of email marketing operations and performance analysis

• integration of new digital trends in their practices

• projects and guidelines for 2014

• their perception of e-mail marketing as a direct communication channel.