In a recently published survey, Publicis Shopper unveiled the digital services most favoured by clients. These results were take from the fourth edition of the Retail Clun, a study to which 1030 participants provided answers, from 27 to 30 January 2014.

Top 5 digital services preferred by online buyers:

• Lockers to collect purchases made online (87.6%)
• Electronic loyalty cards on smartphone (87.3%)
• Consultation of prices in real time (78.9%)
• Customisation (78.9%)
• Promotional push notifications upon entry into store (77.3%).