30th international congress of the French Marketing Association (AFM)
Organised by the French Marketing Authority (AFM), the 30th international congress will take place in Montpellier on 14, 15 and 16 May 2014. It will be dedicated to presentation and discussion of works highlighting the most recent advancements made in marketing research from a conceptual level (new fields, new concepts), a methodological level (tools, methods, models) or from an empirical viewpoint (new fields and areas for application).
Several areas for reflection have been raised. Below is an indicative list:
- Territory, innovation and performance of a business;
- Territory and agro-food marketing;
- Territory, negotiation and management of the sales force;
- Territory and new ICT;
- Territory, health and marketing;