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13/06/2013 PROFILE > Marketing

Identifying marketing priorities in eight questions

To organise its marketing activities, prioritising short-term activities with a view to preparing the future, a health overview in eight questions is offered to companies. On the basis of objective criteria, marketing and sales managers can make reflections on promotional offers, commercial priorities to be dealt with and resources to make available to commercial teams. Amongst the criteria dealt with in this questionnaire: commercial investments, compliance between products and services with a company promise, competitive advantages of the entity, return on investment for clients, the marketing capacity of the company to generate leads for representatives, the capacity of representatives to convert these leads, and finally the strategic brand position.
To support you in this strategy, you can download the questionnaire byclicking here.