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14/03/2014 PROFILE > Marketing

Top 5 digital services preferred by online buyers

In a recently published survey, Publicis Shopper unveiled the digital services most favoured by clients. These results were take from the fourth edition of the Retail Clun, a study to which 1030 participants provided answers, from 27 to 30 January 2014.

Top 5 digital services preferred by online buyers:

  • Lockers to collect purchases made online (87.6%)
  • Electronic loyalty cards on smartphone (87.3%)
  • Consultation of prices in real time (78.9%)
  • Customisation (78.9%)
  • Promotional push notifications upon entry into store (77.3%).