News

08/04/2013 PROFILE > Marketing

A marketing label for SMEs

In order to support SMEs in their marketing activities, ADETEM*, supported by the Directorate General for Competitiveness, Industry and Services (DGCIS) and the Ministry for Improving Productivity, presents a complete marketing platform and directory of marketing professionals. These tools labelled "SME Marketing Profession" were presented in February during the Entrepreneurial Trade Show. Thanks to a directory of service providers (all professionals contained therein having signed a code of ethics), SMEs could easily identify the correct supplier. In the process of roll-out, a service platform will offer companies a series of marketing tools, a discussion forum, "calls for tender" and "marketing job searches" areas, and the possibility for exchange with ADETEM specialists.

* National Association of Marketing Professionals.