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07/03/2014 PROFILE > Marketing

Webmarketing: half of 2014 budgets focused on listing

The ninth edition of the "State of Search Survey" (undertaken by SEMPO and Ecoconsultancy) shows an annual aggregate of information provided by marketing specialists from 25 different countries and all types of business, sectors and companies. 400 respondents, agencies or advertisers allowed for determination of the major trends for webmarketing professions in 2013.

Both of the first expense entries of the professional webmarketing respondents are paid listing (SEA; Google Adwords, etc.), on the one hand, and natural listing (SEO; Search Engine Optimization), on the other. Half of respondents (49%; respectively 31% and 18%) have a specific budget for this. Subsequently, and digressively, the expense entires are for Email marketing (18%), digital display marketing (13%), social media marketing (11%) and mobile marketing (3%).

The study provides other information on the state of mind of marketing specialists. Notably, 80% of them have promoted the importance of mobile, but only 3% of the marketing budget is allocated to this domain.  Fewer than half (47%) believe that Google+ has a significant impact in the SEO world. And 63% of companies believe they will increase their SEA budget in 2014 and 47% believe they will do this for SEO.

Consult the 2013 study "State of Search Marketing Report" (in English)