Meeting on 17 September for the tenth marketing assizes which will take place at Pavillon Gabriel in Paris. These assizes will bring together stakeholders from the world of marketing and business, communication and advertising agencies, consultancy firms, for a day focussing on: "Retrospectives and perspectives". From the way in which brands need to now take the floor in deciphering the "smartphone society" and moving on to future trends, this meeting will identify and discuss marketing strategies which have proved themselves and will last in future. Experts in their sectors will coordinate these sessions; they will come to share their experience and fuel discussion on various subjects such as Networking,the effectiveness of marketing resources, etc.