Defiance of financial directors faced with digitialisation of provisional management
lun., 16 févr. 2015 13:46:00 +0100
According to a study by the accounting firm PricewaterhouseCoo (PwC) specialising in audit, accounting and advisory missions for companies, digitalisation is not a major concern for administrative and financial directors (DAF). In effect, only one in two financial directors believes that digitalisation will have an important impact on their company.
Nevertheless, this practical working method could be introduced in place of traditional work tools in order to modernise company planning. The cause for delay results from the lack of involvement of operational managers and from an insufficient quality of the preliminary data upon which they were based.
Another factor in the delay: the time spent in data collection to the detriment of analysis.
According to the study, 23% of financial directors wish to focus on the fiabilisation of the data and improvement in relevance indicators for management.
25% of them intend to invest, as a priority, on innovation and product development, 17% in training and development of competencies and 12% in external growth.
Digitalisation still remains behind because, according to this study, only 55% of the DAFs consider planning essential. On the other hand, the appointment of a digital project director only interests 31% of DAFs.
The vision of this digitalisation is especially feared from IT and dematerialisation of accounting procedures points of view.
There exists, therefore, an incompatibility between the urgent nature for the integration of digital methods and their presence in the management of a company.
Finally, and above all, for Ludovic de Beauvoir of PwC, the perception of digitalisation results from a lack of understanding of its role in the company.