Top 5 digital services preferred by online buyers
ven., 14 mars 2014 16:39:00 +0100
In a recently published survey, Publicis Shopper unveiled the digital services most favoured by clients. These results were take from the fourth edition of the Retail Clun, a study to which 1030 participants provided answers, from 27 to 30 January 2014.
Top 5 digital services preferred by online buyers:
- Lockers to collect purchases made online (87.6%)
- Electronic loyalty cards on smartphone (87.3%)
- Consultation of prices in real time (78.9%)
- Customisation (78.9%)
- Promotional push notifications upon entry into store (77.3%).